We believe in listening to our customers and consistently working to meet their needs. We believe in excellent customer service and this shows in our consistent five-star ratings on products and services.

When parents are aware of their options and receive support, they are empowered to make thoughtful decisions that are best for their family. Perinatal education is crucial to the parenting experience and learning can be greatly enhanced by the education materials used by birth professionals and expectant parents.

Up-to-date, quality, engaging materials promote learning and informed decision-making with clients. In addition, with quality materials, birth professionals can save time, energy and money, allowing them to better support clients and their business.

Founder & President, Author, LCCE, FACCE

Julie Olson is the founder of Plumtree Baby. She is a Lamaze Certified Childbirth Educator and Fellow of the Academy of Certified Childbirth Educators. She has a Masters-level education in science and over 25 years of education, research and writing experience. She is passionate about helping families have a healthy pregnancy and a gentle, fulfilling birth experience.

In 2011, Julie was inspired to create Plumtree Baby (along with the help of her amazing team). She recognized that birth and medical professionals were in need of modern, comprehensive and flexible teaching resources and set about creating them. After more than ten years in business, she is proud to continue to grow Plumtree Baby across the globe. 

Graphic Designer, Co-Author, Childbirth Educator, Doula

Katie Immel is an author and designer with Plumtree Baby. She has been part of the team from the beginning. She is an experienced childbirth educator and birth doula, holding a variety of certifications over the years.

Katie believes that pregnancy and birth are pivotal life experiences and that it is critical that parents become fully informed about all aspects of birth and make the healthiest, safest choices for themselves and their babies.

Combining Katie's English and Communications degree with her passion for empowering parents, Katie has been thrilled to serve birth professionals through her role with Plumtree Baby.

Translator, M.P.H., M.D.

Gloria Mendoza was born in Mexico. As she was growing up, she was blessed with the opportunity to study in both Texas and Mexico, becoming fully bilingual. She graduated from Medical School in Saltillo, Coahuila, Mexico, and obtained a Master's in Public Health from the University of North Texas. Life and fate got her to move to the Dallas/Fort Worth area to work in the education field.

In 2018, Gloria and her husband began a translation business called Seasoned Words. They select projects that are meaningful to them and that have value to the world. As a mother, a doctor, and a bilingual educator, Plumtree Baby is by far one of her favorites!

Copywriter & Marketing Consultant, R.N.

As a Registered Nurse with experience in labor and delivery and postpartum, Amber is pleased to combine her medical knowledge with her passion for writing as the lead copyeditor for Plumtree Baby.

Social Media Consultant, MBA BCCC

Danekia provides dynamic social media marketing for Plumtree Baby. Danekia left behind the corporate world to become a successful entrepreneur who enjoys helping business owners make an impact, create new opportunities, and make a tangible difference to other people's lives.

Operations Assistant

Hannah uses her administrative and creative skills to serve Plumtree Baby. With a background in women's health and office administration, one of her greatest passions is helping women and families in their parenthood journey.