Lamaze and Plumtree Baby: A New Partnership for Childbirth Education
Lamaze International, a trusted name in childbirth education for over sixty years, has teamed up with Plumtree Baby to provide enhanced teaching tools for Lamaze educators and the families they support. This exciting collaboration brings together Lamaze’s evidence-based philosophy—including the Six Healthy Birth Practices—and Plumtree Baby’s modern, educator-tested materials.
The result? A cohesive set of resources including a Lamaze-branded parent guidebook, PowerPoint presentation, and teaching curriculum—all designed to simplify and elevate your classes. If you're currently teaching Lamaze or considering certification, this FAQ will help answer your questions about how it all fits together.
How does the new Lamaze-Plumtree Baby partnership benefit educators?
Educators get the best of both worlds: Lamaze’s trusted, evidence-based content paired with Plumtree Baby’s polished, user-friendly resources. The new Lamaze-branded Parent Guidebook, Teaching Curriculum, and PowerPoint Presentation are all cross-referenced and aligned with Lamaze’s Essential Content and Six Healthy Birth Practices. This means your teaching is not only up-to-date, but also easier to prepare and more consistent across formats—whether you’re teaching in person, virtually, or a bit of both.
Are Plumtree Baby’s materials fully aligned with Lamaze standards?
Absolutely! Every resource was created to fully meet Lamaze International’s standards. Plumtree Baby’s founder, Julie Olson, LCCE & FACCE—a Lamaze Certified Childbirth Educator with over 20 years of experience—led the development of these materials with Lamaze educators in mind. You can trust that each product supports Lamaze’s evidence-based approach while offering modern, engaging formats that today’s parents appreciate.
What are the new Lamaze-branded resources offered through this partnership?
Through this partnership, Lamaze educators now have access to:
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SUPPORT:Navigating Pregnancy Birth Parent Guidebook: |
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PLAN:Lamaze Teaching Curriculum: |
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TEACH:Lamaze PowerPoint: |
Bundle & Save: The Lamaze Starter Package
For the best value, educators can purchase the Lamaze Starter Package, which includes all three resources: the Parent Guidebook, Teaching Curriculum, and PowerPoint Presentation. Buying them as a bundle offers a discounted rate compared to purchasing each item individually—and ensures you have everything you need to start teaching right away.
The materials are cross-referenced for seamless integration, saving you time and helping deliver a consistent, professional experience for your students.
Can hospitals and independent educators use Lamaze educational materials, even if we are not "Lamaze certified?"
Yes. Hospitals, birth centers, and independent educators are encouraged to purchase and use official Lamaze educational materials to support childbirth education. You do not need to be a Lamaze Certified Childbirth Educator (LCCE) to use the materials.
You can let families know they are receiving trusted Lamaze resources with clear, approved statements such as:
- We use official Lamaze educational materials.
- Our childbirth education incorporates the Lamaze Six Healthy Birth Practices.
- Participants receive Lamaze Parent Guidebooks.
However, only educators who currently hold the LCCE credential may identify themselves as “Lamaze Certified” or advertise their classes as “Lamaze classes.” If you have LCCE-certified educators, you may promote them specifically (for example: “Taught by Jane Smith, RN, LCCE”).
Before using the Lamaze name, logo, or other branded assets in brochures, websites, or marketing materials, please contact Lamaze International for approval. To avoid confusing families, do not use terms such as “Lamaze Classes” or “Lamaze Certified Instructor” unless the educator holds the current LCCE credential.
How do the materials incorporate the Lamaze’s Six Healthy Birth Practices?
The Six Healthy Birth Practices are at the heart of every Lamaze-branded resource. Each guidebook, slide, and lesson plan reinforces these principles through clear, consistent messaging:
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Allow labor to begin on its own.
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Move and change positions during labor.
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Have a support system in place during labor.
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Avoid unnecessary interventions.
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Avoid birthing on your back and follow your body’s cues when it’s time to push.
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Keep mom and baby together.
You’ll find these practices highlighted throughout the materials (look for the Lamaze “dots”), making it easy to integrate them into your lessons. 
Will I still need to find additional materials to teach Lamaze?
No need! These new resources were designed to be all-in-one tools for Lamaze educators. With the Parent Guidebook, Curriculum and PowerPoint all aligned and cross-referenced, you’ll have everything you need to deliver a full, standards-based class—without spending extra time pulling materials together or developing your own.
Can I customize or adapt these materials for my classes?
Yes! While the resources are designed to meet Lamaze standards, they’re flexible enough to fit your teaching style and class format. You can adapt the content to suit your audience or preferences. Just be sure to follow Plumtree Baby’s licensing and copyright requirements when utilizing the materials.
Take the Next Step with Confidence
Bring Lamaze’s trusted philosophy to life with Plumtree Baby’s modern, fully integrated teaching tools.
Whether you’re just starting or refreshing your class materials, the new Lamaze-branded resources make it easier than ever to teach impactful, evidence-based childbirth education.
✅ Aligned with Lamaze’s Essential Content
✅ Fully cross-referenced for seamless teaching
✅ Available individually or in a discounted bundle
→ Explore the Lamaze-Branded Resources
→ Get the Lamaze Starter Package & Save
→ Contact Us with Questions
We’re here to support you—every step of the way.
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