Your Book Cover Matters More than You Think

Your Book Cover Matters More than You Think

Despite the timeless advice not to judge a book by its cover, we know that people do just that.1 Our visual brains are constantly scanning, interpreting and making judgments about the world around us. As perinatal professionals, often one of the first interactions you have with clients is providing them with materials (books or handouts) as part of your classes or services. Providing high-quality resources gives a good first impression and lets clients know that you are professional, trustworthy and competent. As we all know, first impressions are extremely important!
Read more