Become a Better Listener

Become a Better Listener

When someone is speaking to you in conversation, it is easy to become distracted and think about your response instead of fully listening to what they are saying. When this happens with clients, they may sense that they have not been heard and get frustrated, especially if your response does not completely address their thoughts. Fortunately, listening skills can be improved with practice, which in turn helps you serve clients more effectively. Whether you are an educator, healthcare provider or doula, become a better listener by starting with these easy tips: 
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Custom Branded PowerPoints

Custom Branded PowerPoints

Custom Branded PowerPoints are available! Featuring your logo and color scheme, these slides will integrate seamlessly with your business.
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Marketing Your CBE Business - Part 2

Marketing Your CBE Business - Part 2

As you read in Part 1 (and probably already knew), it can be a challenging task to set out marketing and advertising your classes so that you have a steady stream of students. Once you have named your business, set up your online presence and printed some materials, take things to the next level with these additional steps:
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Quote - Success

Quote - Success

Everyone dreams of success, but it doesn't happen automatically. Planning and preparing for success is important (i.e. having a vision and setting goals). Then, we need to put forth the effort and dedicate time to our goals. Finally, we are challenged to learn from our failures or mistakes. This can be the hardest part as it requires a sense of humility and willingness to change and try again. Which of these three is your biggest challenge?
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Growing your business

Growing your business

As a busy birth professional, business owner and mother, I often forget to set aside time to reflect on my life, my passion and the future direction of my business. I get wrapped up in tasks and "to-do" lists and forget to plan for and work toward my goals for the future. Goals are those achievements that we set our sights on, that will enhance our lives (and the lives of others). The goals we set and work toward feed our passions and give our lives meaning. If I haven't identified (spoken or written down) my goals, then sometimes I feel as though I am just aimlessly wading through life rather than focusing my time and energy on something that really serves a purpose. Without goals, I can easily get off course and end up not accomplishing those things that are most important to me. 
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Suggestions for Your Birth Business Website

Many expectant parents browse the Internet in their search for childbirth classes or birth-related services. Fortunately, the many website-building tools available make it easy for childbirth educators, doulas and other birth professionals to build their own website and provide instant information to potential clients. However, a poorly designed or incomplete site may hurt your chances of attracting clients. Often, basic information is omitted from websites that could make the difference in helping you generate more business. Here are some tips that we have learned along the way.
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Avoiding burnout as a Birth Professional

Avoiding burnout as a Birth Professional

At one point or another everyone is at risk of burnout. Those that work in a high stress or high demand job are at highest risk and let’s face it: birth professionals fall into that category. Birth is unpredictable, highly emotional and can be long and complicated. It is normal for birth professionals to have periods of time when they question the work they do, the value of their services or feel like they are stretched too thin. For some, a different path or line of work is a better choice, but for many, burnout can be minimized or avoided with some of the following adjustments.  
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Five Tips for Marketing Your Birth Business

Whether you are a new birth professional or just going through a dry spell, it never hurts to evaluate your marketing strategies and try something new to attract clients. There are many ways to reach expectant couples, but here are a few tips we have learned over the years:  

1. Word of mouth. One of your best advertising resources is your current friends, students and clients. Encourage them to tell others about you, and give each of your clients a stack of your business cards and/or brochures to give to their expectant friends.

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